Case Study:Marine Bedding Paragon Bamboo
Background
Paragon Marine Bedding produce and supply an innovative range of bedding which is ideal for the marine market. Made from 100% bamboo woven into a silk/satin like material, it's both soft and smooth to the skin.
It has the cotton equivalent of 1,000 thread count, washes at 30 degrees and is naturally anti-static, anti-fungal and anti-microbial, as well as being "moisture wicking" which means it helps regulate body temperature (great for cabins).
Even better, this product supports the environment as it's grown naturally without the use of pesticides or fertilisers and if you decide to replace your bedding in years to come - it can even be naturally composted!
Actions
We first met with Paragon Bamboo Marine Bedding at the 2020 Boat Show in Dusseldorf, having been recommended by an existing customer. The goal was to introduce this product into the marine market, therefore the clients needed as much exposure and reach as possible.
We upgraded their account to a Featured Listing so they could receive quotes from potential customers and we also set this listing as National, to ensure we could provide UK exposure to the brand. Strategically placed advertising banners in key locations were introduced so we could work closely with our clients, monitoring the results to ensure we were getting the best return.
We're pleased to say it worked a treat..!
Results
172
Direct Interactions
phone calls, website visits or emails from his enhanced listings
429
Click Throughs
From Boat Central Website Adverts
1035 %
More Interactions
Than non-enhanced listings in the same sector
It's great to see the results!
Brilliant and thanks so much - I'd love to get involved with writing a couple of useful articles for boat owners about the benefits of quality marine bedding.
As always, good to hear from you!
Nick Butler - Sale & Marketing Director
